Episode 2: Pharmaceutical Marketing

In this episode of our History of UK drug use: The 1950s and 1960s series we will discuss drug advertising in the 50s and early 60s. The pharmaceutical boom of the 1950s was accompanied by a marketing boom and this episode will demonstrate the tactics drug companies used to push doctors to prescribe drugs; many of which were unneeded. We will also take a look at political reactions to the issue.

A full transcript of this episode can be found here.

And references can be found here

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