In this episode of our History of UK drug use: The 1950s and 1960s series we will discuss drug advertising in the 50s and early 60s. The pharmaceutical boom of the 1950s was accompanied by a marketing boom and this episode will demonstrate the tactics drug companies used to push doctors to prescribe drugs; many of which were unneeded. We will also take a look at political reactions to the issue.
Pharmaceutical marketing
history,pharmaceuticals,drugs,advertising